Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Tasks Include:

Develop pricing strategies, balancing firm objectives and customer satisfaction.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Consult with product development personnel on product specifications, such as design, color, or packaging.
Compile lists describing product or service offerings.

The data sources for the information displayed here include: O*NET™; US Department of Labor (BLS); Virginia Workforce Connection. (Using onet291)

Projections Quick View:

Virginia: +7.5%

National: +8.2%

Education

Bachelor's Degree

Job Zone:

Four: Considerable Preparation Needed

Income Range:

Highest ($50,000 and up)

Median Earnings:

National

$157,620.00

State

$172,320.00

Regional

Marketing Managers

Description

Career Cluster:

Marketing Sales & Service

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

Education

Required Level of Education

Bachelor's Degree = 55.76%
Master's Degree = 24.36%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession. = 10.52%
High School Diploma - or the equivalent (for example, GED) = 3.53%
Associate's Degree (or other 2-year degree) = 3.03%
Some College Courses = 2.80%

Related Work Experience

Over 8 years, up to and including 10 years = 33.99%
Over 4 years, up to and including 6 years = 18.80%
Over 6 years, up to and including 8 years = 14.98%
Over 2 years, up to and including 4 years = 12.08%
Over 6 months, up to and including 1 year = 9.04%
Over 1 year, up to and including 2 years = 7.23%
Over 10 years = 2.47%
Up to and including 1 month = 1.43%

On-Site or In-Plant Training

None = 33.95%
Over 1 month, up to and including 3 months = 32.96%
Up to and including 1 month = 14.98%
Over 3 months, up to and including 6 months = 11.25%
Over 6 months, up to and including 1 year = 5.71%
Over 1 year, up to and including 2 years = 1.15%

On-the-Job Training

Over 1 month, up to and including 3 months = 52.82%
Over 3 months, up to and including 6 months = 15.63%
Over 2 years, up to and including 4 years = 10.53%
Over 6 months, up to and including 1 year = 9.71%
Anything beyond short demonstration, up to and including 1 month = 8.91%
None or short demonstration = 2.40%

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

Tasks

Core Tasks Include:

Develop pricing strategies, balancing firm objectives and customer satisfaction.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Consult with product development personnel on product specifications, such as design, color, or packaging.
Compile lists describing product or service offerings.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Initiate market research studies, or analyze their findings.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Supplemental Tasks Include:

Select products or accessories to be displayed at trade or special production shows.
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Conduct economic or commercial surveys to identify potential markets for products or services.
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
Develop business cases for environmental marketing strategies.
Integrate environmental information into product or company marketing strategies, policies, or activities.
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

Tools and Technology

Tools Include:

Desktop computers
Facsimile machines (Fax machines)
Notebook computers
Personal computers
Personal digital assistant PDAs or organizers (Personal digital assistants PDA)
Photocopiers
Scanners
Tablet computers

Technologies Include:

Analytical or scientific software

Minitab software
Lyris HQ Web-Analytics Solution
Nedstat Sitestat
Online advertising reporting software

Customer relationship management CRM software

Oracle Siebel Server Sync
QAD Marketing Automation
Sage SalesLogix
Salesforce.com Salesforce CRM

Data base reporting software

Database software (reporting feature)

Data base user interface and query software

AdSense Tracker
ClearEDGE software
Database software (user interface and query feature)
Databox software
Fast Track Systems software
Microsoft Access
Structured query language SQL

Desktop publishing software

Adobe Systems Adobe InDesign
Microsoft Publisher

Document management software

Adobe Systems Adobe Reader

Electronic mail software

Email software
Listserv software
Microsoft Outlook

Enterprise resource planning ERP software

SAP software

Expert system software

Oracle Beehive

Graphics or photo imaging software

Adobe Systems Adobe Photoshop software
Graphic presentation software

Internet browser software

Web browser software

Office suite software

Microsoft Office software

Presentation software

Microsoft PowerPoint

Project management software

Microsoft Advertising Atlas Search
Microsoft Project

Spreadsheet software

Microsoft Excel

Transaction server software

Armand Morin MultiTrack Generator

Word processing software

Microsoft Word

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

Additional Resources

For information about careers and certification in sales and marketing management contact:

Sales and Marketing Executives International
5500 Interstate North Pkwy.
No. 545
Atlanta, GA 30328-4662
http://www.smei.org

For information about careers in advertising management contact:

American Association of Advertising Agencies
405 Lexington Ave.
New York, NY 10174-1801
http://www.aaaa.org

Information about careers and certification in public relations management is available from:

Public Relations Society of America
33 Irving Place
New York, NY 10003-2376
http://www.prsa.org

The data sources for the information displayed here include: Virginia Career VIEW Research. (Using onet291)

Marketing Managers

Knowledge

%	Subject	Description
96.25	Sales and Marketing	Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
87.00	English Language	Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
76.00	Administration and Management	Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
71.25	Customer and Personal Service	Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
70.00	Communications and Media	Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
62.75	Computers and Electronics	Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
62.75	Mathematics	Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
53.75	Design	Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
52.50	Economics and Accounting	Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
50.75	Education and Training	Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
50.25	Administrative	Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

Skills

%	Subject	Description
72.00	Reading Comprehension	Understanding written sentences and paragraphs in work-related documents.
72.00	Active Listening	Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
72.00	Speaking	Talking to others to convey information effectively.
72.00	Critical Thinking	Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
72.00	Active Learning	Understanding the implications of new information for both current and future problem-solving and decision-making.
72.00	Social Perceptiveness	Being aware of others' reactions and understanding why they react as they do.
68.75	Judgment and Decision Making	Considering the relative costs and benefits of potential actions to choose the most appropriate one.
68.75	Monitoring	Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
68.75	Persuasion	Persuading others to change their minds or behavior.
65.50	Complex Problem Solving	Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
65.50	Negotiation	Bringing others together and trying to reconcile differences.
62.50	Systems Evaluation	Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
62.50	Time Management	Managing one's own time and the time of others.
62.50	Coordination	Adjusting actions in relation to others' actions.
59.50	Management of Personnel Resources	Motivating, developing, and directing people as they work, identifying the best people for the job.
59.50	Operations Analysis	Analyzing needs and product requirements to create a design.
56.25	Writing	Communicating effectively in writing as appropriate for the needs of the audience.
56.25	Systems Analysis	Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
53.00	Service Orientation	Actively looking for ways to help people.
53.00	Learning Strategies	Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
50.00	Instructing	Teaching others how to do something.

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

Abilities

%	Subject	Description
75.00	Oral Comprehension	The ability to listen to and understand information and ideas presented through spoken words and sentences.
75.00	Written Comprehension	The ability to read and understand information and ideas presented in writing.
75.00	Oral Expression	The ability to communicate information and ideas in speaking so others will understand.
72.00	Written Expression	The ability to communicate information and ideas in writing so others will understand.
72.00	Deductive Reasoning	The ability to apply general rules to specific problems to produce answers that make sense.
68.75	Fluency of Ideas	The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
68.75	Inductive Reasoning	The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
68.75	Speech Clarity	The ability to speak clearly so others can understand you.
65.50	Originality	The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
65.50	Problem Sensitivity	The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
65.50	Speech Recognition	The ability to identify and understand the speech of another person.
62.50	Near Vision	The ability to see details at close range (within a few feet of the observer).
56.25	Information Ordering	The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
56.25	Category Flexibility	The ability to generate or use different sets of rules for combining or grouping things in different ways.
53.00	Mathematical Reasoning	The ability to choose the right mathematical methods or formulas to solve a problem.
53.00	Number Facility	The ability to add, subtract, multiply, or divide quickly and correctly.
50.00	Flexibility of Closure	The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
50.00	Visualization	The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

Work Activities

%	Subject	Description
93.75	Communicating with Supervisors, Peers, or Subordinates	Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
92.00	Establishing and Maintaining Interpersonal Relationships	Developing constructive and cooperative working relationships with others, and maintaining them over time.
85.00	Working with Computers	Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
83.75	Organizing, Planning, and Prioritizing Work	Developing specific goals and plans to prioritize, organize, and accomplish your work.
83.50	Making Decisions and Solving Problems	Analyzing information and evaluating results to choose the best solution and solve problems.
83.25	Getting Information	Observing, receiving, and otherwise obtaining information from all relevant sources.
82.00	Thinking Creatively	Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
81.75	Selling or Influencing Others	Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
81.00	Identifying Objects, Actions, and Events	Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
80.00	Communicating with People Outside the Organization	Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
77.00	Developing and Building Teams	Encouraging and building mutual trust, respect, and cooperation among team members.
76.75	Developing Objectives and Strategies	Establishing long-range objectives and specifying the strategies and actions to achieve them.
74.25	Coordinating the Work and Activities of Others	Getting members of a group to work together to accomplish tasks.
71.00	Guiding, Directing, and Motivating Subordinates	Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
70.75	Updating and Using Relevant Knowledge	Keeping up-to-date technically and applying new knowledge to your job.
68.75	Analyzing Data or Information	Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
67.00	Resolving Conflicts and Negotiating with Others	Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
64.75	Estimating the Quantifiable Characteristics of Products, Events, or Information	Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
60.00	Scheduling Work and Activities	Scheduling events, programs, and activities, as well as the work of others.
59.75	Interpreting the Meaning of Information for Others	Translating or explaining what information means and how it can be used.
59.25	Judging the Qualities of Objects, Services, or People	Assessing the value, importance, or quality of things or people.
59.00	Processing Information	Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
59.00	Coaching and Developing Others	Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
56.75	Monitoring Processes, Materials, or Surroundings	Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
54.50	Monitoring and Controlling Resources	Monitoring and controlling resources and overseeing the spending of money.
54.50	Providing Consultation and Advice to Others	Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
53.50	Training and Teaching Others	Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
50.00	Documenting/Recording Information	Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

Work Styles

%	Subject	Description
88.25	Initiative	Job requires a willingness to take on responsibilities and challenges.
84.25	Leadership	Job requires a willingness to lead, take charge, and offer opinions and direction.
83.75	Dependability	Job requires being reliable, responsible, and dependable, and fulfilling obligations.
83.00	Achievement/Effort	Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
83.00	Attention to Detail	Job requires being careful about detail and thorough in completing work tasks.
82.75	Adaptability/Flexibility	Job requires being open to change (positive or negative) and to considerable variety in the workplace.
80.75	Persistence	Job requires persistence in the face of obstacles.
79.25	Integrity	Job requires being honest and ethical.
78.75	Innovation	Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
77.00	Cooperation	Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
75.25	Stress Tolerance	Job requires accepting criticism and dealing calmly and effectively with high-stress situations.
75.00	Analytical Thinking	Job requires analyzing information and using logic to address work-related issues and problems.
72.00	Independence	Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
71.75	Self-Control	Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
70.00	Social Orientation	Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
59.25	Concern for Others	Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

Work Values

%	Subject	Description
86.17	Working Conditions	Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
83.33	Achievement	Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
77.83	Relationships	Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
77.83	Independence	Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
72.17	Recognition	Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
66.67	Support	Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

Work Context

%	Subject	Description
100.00	Electronic Mail	How often do you use electronic mail in this job?
98.40	Telephone	How often do you have telephone conversations in this job?
95.20	Face-to-Face Discussions	How often do you have to have face-to-face discussions with individuals or teams in this job?
93.40	Work With Work Group or Team	How important is it to work with others in a group or team in this job?
92.60	Structured versus Unstructured Work	To what extent is this job structured for the worker, rather than allowing the worker to determine tasks, priorities, and goals?
92.20	Contact With Others	How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?
90.60	Indoors, Environmentally Controlled	How often does this job require working indoors in environmentally controlled conditions?
88.40	Freedom to Make Decisions	How much decision making freedom, without supervision, does the job offer?
87.20	Spend Time Sitting	How much does this job require sitting?
86.40	Coordinate or Lead Others	How important is it to coordinate or lead others in accomplishing work activities in this job?
85.00	Deal With External Customers	How important is it to work with external customers or the public in this job?
84.20	Time Pressure	How often does this job require the worker to meet strict deadlines?
83.00	Impact of Decisions on Co-workers or Company Results	What results do your decisions usually have on other people or the image or reputation or financial resources of your employer?
82.00	Frequency of Decision Making	How frequently is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization?
80.80	Responsibility for Outcomes and Results	How responsible is the worker for work outcomes and results of other workers?
79.00	Level of Competition	To what extent does this job require the worker to compete or to be aware of competitive pressures?
76.20	Importance of Being Exact or Accurate	How important is being very exact or highly accurate in performing this job?
70.40	Letters and Memos	How often does the job require written letters and memos?
67.00	Public Speaking	How often do you have to perform public speaking in this job?
63.60	Frequency of Conflict Situations	How often are there conflict situations the employee has to face in this job?
57.80	Physical Proximity	To what extent does this job require the worker to perform job tasks in close physical proximity to other people?
55.60	Importance of Repeating Same Tasks	How important is repeating the same physical activities (e.g., key entry) or mental activities (e.g., checking entries in a ledger) over and over, without stopping, to performing this job?
55.20	Consequence of Error	How serious would the result usually be if the worker made a mistake that was not readily correctable?
54.80	Deal With Unpleasant or Angry People	How frequently does the worker have to deal with unpleasant, angry, or discourteous individuals as part of the job requirements?
54.60	Spend Time Making Repetitive Motions	How much does this job require making repetitive motions?

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

Job Zone Four: Considerable Preparation Needed

Overall Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Job Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Examples
- Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.
Education
- Most of these occupations require a four-year bachelor's degree, but some do not.

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

Earnings Benefits*

Region	Entry Level	Median	Experienced
United States	$79,600.00	$157,620.00	$208,000.00
Virginia	$103,700.00	$172,320.00	$218,840.00

Region	Entry Level	Median	Experienced
Alexandria/Arlington	$130,210.00	$184,330.00	$236,930.00
Bay Consortium	$106,110.00	$172,530.00	$213,340.00
Capital Region Workforce Partnership	$96,280.00	$152,080.00	$190,170.00
Central VA/Region2000	$91,880.00	$129,890.00	$176,750.00
Crater Area	No Data	No Data	No Data
Greater Peninsula	No Data	No Data	No Data
Hampton Roads	$98,010.00	$150,980.00	$182,380.00
New River/Mt. Rogers	$89,600.00	$132,110.00	$169,900.00
Northern Virginia	$137,790.00	$204,530.00	$236,560.00
Piedmont Workforce	$103,460.00	$157,340.00	$194,650.00
Shenandoah Valley	$90,900.00	$135,790.00	$173,770.00
South Central	No Data	No Data	No Data
Southwestern Virginia	No Data	No Data	No Data
West Piedmont	$89,980.00	$136,180.00	$182,580.00
Western Virginia	$82,460.00	$129,790.00	$173,190.00

* Earnings Calculations:

Regional Earnings:
   Entry = Annual mean of the lower 1/3 wage distribution;
   Experienced = Annual mean of the upper 2/3 wage distribution.

National and State Earnings:
   Entry = Annual 10th percentile wage;
   Experienced = Annual 75th percentile wage.

The data sources for the information displayed here include: US Department of Labor (BLS); Virginia Workforce Connection. (Using onet291)

Marketing Managers

Employment Projections

USA: 2023-2033

Virginia: 2022-2032

Regions: 2020-2030

	Current	Projected	% Change
United States	389,100	420,800	+8.2%
Virginia	5,962	6,410	+7.5%

Region	Current*	Projected	% Change
Alexandria/Arlington	863	969	+12.3%
Bay Consortium	207	236	+14.0%
Capital Region Workforce Partnership	862	955	+10.8%
Central VA/Region2000	No Data	No Data	No Data
Crater Area	No Data	No Data	No Data
Greater Peninsula	109	124	+13.8%
Hampton Roads	440	433	-1.6%
New River/Mt. Rogers	No Data	No Data	No Data
Northern Virginia	2,389	2,710	+13.4%
Piedmont Workforce	131	148	+13.0%
Shenandoah Valley	169	199	+17.8%
South Central	No Data	No Data	No Data
Southwestern Virginia	No Data	No Data	No Data
West Piedmont	No Data	No Data	No Data
Western Virginia	No Data	No Data	No Data

* - Estimated

The data sources for the information displayed here include: US Department of Labor (BLS); Virginia Workforce Connection. (Using onet291)

Marketing Managers

Related Occupations

The related occupations here have similar general capabilities and interests; career explorers may also be interested in the related occupations:

Careers in Marketing Management Pathway:

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

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The data sources for the information displayed here include: New York State Department of Labor; New Jersey Department of Labor; California Occupational Information Coordinating Committee; CareerOneStop. (Using onet291)

Marketing Managers

Proficiency Ratings

These proficiencies are scored on a scale from 1 to 5 with 1 being not
important to the job and 5 being extremely important to the job.

Proficiency	Rating
Communicating with Supervisors, Peers, or Subordinates	5.0
Establishing and Maintaining Interpersonal Relationships	4.5
Working with Computers	4.5
Organizing, Planning, and Prioritizing Work	4.5
Making Decisions and Solving Problems	4.5
Getting Information	4.5
Thinking Creatively	4.5
Selling or Influencing Others	4.5
Identifying Objects, Actions, and Events	4.0
Communicating with People Outside the Organization	4.0
Developing and Building Teams	4.0
Developing Objectives and Strategies	4.0
Coordinating the Work and Activities of Others	4.0
Guiding, Directing, and Motivating Subordinates	4.0
Updating and Using Relevant Knowledge	4.0
Analyzing Data or Information	4.0
Resolving Conflicts and Negotiating with Others	3.5
Estimating the Quantifiable Characteristics of Products, Events, or Information	3.5
Scheduling Work and Activities	3.5
Interpreting the Meaning of Information for Others	3.5
Judging the Qualities of Objects, Services, or People	3.5
Processing Information	3.5
Coaching and Developing Others	3.5
Monitoring Processes, Materials, or Surroundings	3.5
Monitoring and Controlling Resources	3.0
Providing Consultation and Advice to Others	3.0
Training and Teaching Others	3.0
Documenting/Recording Information	3.0
Performing for or Working Directly with the Public	3.0
Evaluating Information to Determine Compliance with Standards	2.5
Performing Administrative Activities	2.5
Assisting and Caring for Others	2.5
Staffing Organizational Units	2.5
Operating Vehicles, Mechanized Devices, or Equipment	2.0
Performing General Physical Activities	1.5
Inspecting Equipment, Structures, or Materials	1.5
Handling and Moving Objects	1.5
Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment	1.5
Controlling Machines and Processes	1.0
Repairing and Maintaining Electronic Equipment	1.0
Repairing and Maintaining Mechanical Equipment	1.0

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

Titles

Account Supervisor
Assistant Marketing Manager
Brand Manager
Bridal Consultant
Business Developer
Business Development Director
Business Development Manager
Business Development Specialist
Category Manager
Channel Manager
Commercial Director
Commercial Lines Manager
Commercial Marketing Specialist
Community Relations Director
Director of Business Development
Director of Market Analysis
Director of Sales and Marketing
Director of Sales Marketing
Fashion Coordinator
Fashion Marketer
Fashion Stylist
Head of Marketing
International Trade Specialist
Internet Marketing Manager
Market Development Manager
Market Research Manager
Marketing Administrator
Marketing Agent
Marketing Assistant
Marketing Communications Manager
Marketing Communications Specialist
Marketing Coordinator
Marketing Director
Marketing Executive
Marketing Manager
Marketing Officer
Marketing Operations Director
Marketing Planner
Marketing Representative
Marketing Sales Supervisor
Marketing Vice President
Media Buyer
Media Marketing Director
Media Planner
Membership Administrator
Membership Director
Pricing Analyst
Pricing Manager
Pricing Specialist
Product Development Manager
Product Line Manager (PLM)
Sales and Marketing Manager
Sales Officer
Sports Marketer
Strategic Planner
Strategist
Supervisor of Sales
Sustainable Products Marketing Manager
Trade Specialist
Vice President of Marketing
World Trade and Maritime Division Manager

The data sources for the information displayed here include: O*NET™. (Using onet291)

Marketing Managers

Related Schools

Averett University
Bryant & Stratton College-Virginia Beach
Eastern Mennonite University
Ferrum College
George Mason University
Hampton University
James Madison University
Liberty University
Mary Baldwin University
Marymount University
Old Dominion University
Radford University
Regent University
Shenandoah University
Strayer University-Virginia
University of Lynchburg
Virginia Commonwealth University
Virginia Polytechnic Institute and State University
Virginia State University
William & Mary

The data sources for the information displayed here include: O*NET™. (Using onet291)