Public Relations Specialists
Tasks Include:
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
more »
The data sources for the information displayed here include: O*NET™; US Department of Labor (BLS); Virginia Workforce Connection. (Using onet291)
Projections Quick View:
Virginia: +7.3%
National: +6.2%
Education
Bachelor's Degree
Job Zone:
Four: Considerable Preparation Needed
Income Range:
Highest ($50,000 and up)
Median Earnings:
National
$66,750.00
State
$69,910.00
Regional
Public Relations Specialists
Description
Career Cluster: | Marketing Sales & Service
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Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
Education
Required Level of Education
- Bachelor's Degree = 90.91%
- Master's Degree = 9.09%
Related Work Experience
- Over 2 years, up to and including 4 years = 31.82%
- Over 6 months, up to and including 1 year = 22.73%
- Over 1 year, up to and including 2 years = 22.73%
- Over 4 years, up to and including 6 years = 13.64%
- None = 4.55%
- Over 6 years, up to and including 8 years = 4.55%
On-Site or In-Plant Training
- None = 50%
- Over 3 months, up to and including 6 months = 22.73%
- Up to and including 1 month = 13.64%
- Over 6 months, up to and including 1 year = 4.55%
- Over 2 years, up to and including 4 years = 4.55%
- Over 4 years, up to and including 10 years = 4.55%
On-the-Job Training
- Over 1 month, up to and including 3 months = 27.27%
- Anything beyond short demonstration, up to and including 1 month = 22.73%
- Over 6 months, up to and including 1 year = 18.18%
- None or short demonstration = 9.09%
- Over 3 months, up to and including 6 months = 9.09%
- Over 2 years, up to and including 4 years = 9.09%
- Over 1 year, up to and including 2 years = 4.55%
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
Tasks
Core Tasks Include:
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Coach client representatives in effective communication with the public or with employees.
- Prepare or deliver speeches to further public relations objectives.
- Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
- Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
- Write press releases or other media communications to promote clients.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
- Post and update content on the company's Web site and social media outlets.
Supplemental Tasks Include:
- Purchase advertising space or time as required to promote client's product or agenda.
- Coordinate public responses to environmental management incidents or conflicts.
- Develop marketing campaigns for environmental technologies or services.
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
Tools and Technology
Tools Include:
- Laser printers (Computer laser printers)
- Desktop computers
- Notebook computers (Laptop computers)
- Special purpose telephones (Multi-line telephone systems)
- Personal computers
- Photocopiers (Photocopying equipment)
Technologies Include:
- Data base reporting software
- Oracle Business Intelligence Discoverer
- Data base user interface and query software
- Oracle software
- YouTube
- Desktop publishing software
- Adobe Systems Adobe InDesign
- Document management software
- Adobe Systems Adobe Acrobat software
- Adobe Systems Adobe Reader
- Electronic mail software
- Microsoft Outlook
- Graphics or photo imaging software
- Adobe Systems Adobe Photoshop software
- Apple iPhoto
- Information retrieval or search software
- Instant messaging software
- Internet browser software
- Web browser software
- Network conferencing software
- Microsoft Office SharePoint Server MOSS
- Office suite software
- Microsoft Office software
- Presentation software
- Microsoft PowerPoint
- Project management software
- Cision CisionPoint
- Spreadsheet software
- Microsoft Excel
- Video creation and editing software
- Apple Final Cut Express
- Apple QuickTime
- Web page creation and editing software
- Blogging software
- MySpace
- Podcasting software
- Website management software
- Web platform development software
- Cascading Style Sheets CSS
- Hypertext markup language HTML
- JavaScript
- Word processing software
- Adobe Systems Adobe Writer
- Microsoft Word
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
Additional Resources
A comprehensive directory of schools offering degree programs, a sequence of study in public relations, a brochure on careers in public relations, and a $5 brochure entitled
'Where Shall I go to Study Advertising and Public Relations' are available from:
Public Relations Society of America, Inc.
33 Irving Place
New York, NY 10003-2376
http://www.prsa.org
For information on accreditation for public relations specialists, contact:
International Association of Business Communicators
One Hallidie Plaza
Suite 600
San Francisco, CA 94102
http://www.iabc.com
The data sources for the information displayed here include: Virginia Career VIEW Research. (Using onet291)
Public Relations Specialists
Knowledge
% | Subject | Description |
---|---|---|
97.75 | Communications and Media | Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. |
93.25 | English Language | Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. |
73.75 | Administration and Management | Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. |
73.75 | Customer and Personal Service | Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. |
72.75 | Sales and Marketing | Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. |
62.50 | Computers and Electronics | Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming. |
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
Skills
% | Subject | Description |
---|---|---|
78.00 | Active Listening | Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. |
78.00 | Speaking | Talking to others to convey information effectively. |
75.00 | Reading Comprehension | Understanding written sentences and paragraphs in work-related documents. |
75.00 | Writing | Communicating effectively in writing as appropriate for the needs of the audience. |
75.00 | Social Perceptiveness | Being aware of others' reactions and understanding why they react as they do. |
72.00 | Critical Thinking | Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems. |
72.00 | Coordination | Adjusting actions in relation to others' actions. |
72.00 | Time Management | Managing one's own time and the time of others. |
68.75 | Persuasion | Persuading others to change their minds or behavior. |
62.50 | Judgment and Decision Making | Considering the relative costs and benefits of potential actions to choose the most appropriate one. |
59.50 | Active Learning | Understanding the implications of new information for both current and future problem-solving and decision-making. |
59.50 | Complex Problem Solving | Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. |
56.25 | Negotiation | Bringing others together and trying to reconcile differences. |
56.25 | Systems Evaluation | Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system. |
53.00 | Systems Analysis | Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes. |
53.00 | Service Orientation | Actively looking for ways to help people. |
50.00 | Monitoring | Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. |
50.00 | Instructing | Teaching others how to do something. |
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
Abilities
% | Subject | Description |
---|---|---|
81.25 | Oral Comprehension | The ability to listen to and understand information and ideas presented through spoken words and sentences. |
78.00 | Oral Expression | The ability to communicate information and ideas in speaking so others will understand. |
75.00 | Written Expression | The ability to communicate information and ideas in writing so others will understand. |
75.00 | Speech Clarity | The ability to speak clearly so others can understand you. |
75.00 | Speech Recognition | The ability to identify and understand the speech of another person. |
72.00 | Written Comprehension | The ability to read and understand information and ideas presented in writing. |
72.00 | Problem Sensitivity | The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem. |
72.00 | Deductive Reasoning | The ability to apply general rules to specific problems to produce answers that make sense. |
68.75 | Fluency of Ideas | The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). |
68.75 | Originality | The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. |
65.50 | Inductive Reasoning | The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). |
62.50 | Near Vision | The ability to see details at close range (within a few feet of the observer). |
50.00 | Information Ordering | The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). |
50.00 | Category Flexibility | The ability to generate or use different sets of rules for combining or grouping things in different ways. |
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
Work Activities
% | Subject | Description |
---|---|---|
94.25 | Communicating with Supervisors, Peers, or Subordinates | Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. |
94.00 | Communicating with People Outside the Organization | Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. |
93.25 | Getting Information | Observing, receiving, and otherwise obtaining information from all relevant sources. |
89.75 | Establishing and Maintaining Interpersonal Relationships | Developing constructive and cooperative working relationships with others, and maintaining them over time. |
87.50 | Developing Objectives and Strategies | Establishing long-range objectives and specifying the strategies and actions to achieve them. |
86.25 | Thinking Creatively | Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. |
85.25 | Making Decisions and Solving Problems | Analyzing information and evaluating results to choose the best solution and solve problems. |
85.25 | Organizing, Planning, and Prioritizing Work | Developing specific goals and plans to prioritize, organize, and accomplish your work. |
81.75 | Updating and Using Relevant Knowledge | Keeping up-to-date technically and applying new knowledge to your job. |
81.00 | Working with Computers | Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. |
79.50 | Performing for or Working Directly with the Public | Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests. |
78.50 | Providing Consultation and Advice to Others | Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics. |
76.25 | Interpreting the Meaning of Information for Others | Translating or explaining what information means and how it can be used. |
73.75 | Identifying Objects, Actions, and Events | Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. |
73.75 | Coordinating the Work and Activities of Others | Getting members of a group to work together to accomplish tasks. |
72.75 | Developing and Building Teams | Encouraging and building mutual trust, respect, and cooperation among team members. |
71.50 | Selling or Influencing Others | Convincing others to buy merchandise/goods or to otherwise change their minds or actions. |
66.75 | Resolving Conflicts and Negotiating with Others | Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others. |
66.00 | Scheduling Work and Activities | Scheduling events, programs, and activities, as well as the work of others. |
64.75 | Coaching and Developing Others | Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills. |
61.25 | Analyzing Data or Information | Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. |
60.25 | Guiding, Directing, and Motivating Subordinates | Providing guidance and direction to subordinates, including setting performance standards and monitoring performance. |
59.00 | Processing Information | Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. |
56.75 | Monitoring and Controlling Resources | Monitoring and controlling resources and overseeing the spending of money. |
54.50 | Training and Teaching Others | Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others. |
51.25 | Monitoring Processes, Materials, or Surroundings | Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems. |
50.00 | Evaluating Information to Determine Compliance with Standards | Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards. |
50.00 | Performing Administrative Activities | Performing day-to-day administrative tasks such as maintaining information files and processing paperwork. |
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
Work Styles
% | Subject | Description |
---|---|---|
95.50 | Attention to Detail | Job requires being careful about detail and thorough in completing work tasks. |
91.00 | Integrity | Job requires being honest and ethical. |
89.75 | Initiative | Job requires a willingness to take on responsibilities and challenges. |
88.75 | Dependability | Job requires being reliable, responsible, and dependable, and fulfilling obligations. |
86.25 | Persistence | Job requires persistence in the face of obstacles. |
84.00 | Stress Tolerance | Job requires accepting criticism and dealing calmly and effectively with high-stress situations. |
84.00 | Adaptability/Flexibility | Job requires being open to change (positive or negative) and to considerable variety in the workplace. |
80.75 | Cooperation | Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. |
79.50 | Achievement/Effort | Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. |
76.25 | Leadership | Job requires a willingness to lead, take charge, and offer opinions and direction. |
71.50 | Self-Control | Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations. |
67.75 | Social Orientation | Job requires preferring to work with others rather than alone, and being personally connected with others on the job. |
64.75 | Independence | Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done. |
64.75 | Innovation | Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. |
63.75 | Concern for Others | Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job. |
61.25 | Analytical Thinking | Job requires analyzing information and using logic to address work-related issues and problems. |
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
Work Values
% | Subject | Description |
---|---|---|
77.83 | Achievement | Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement. |
77.83 | Independence | Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy. |
72.17 | Working Conditions | Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions. |
72.17 | Relationships | Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service. |
61.17 | Recognition | Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status. |
61.17 | Support | Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical. |
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
Work Context
% | Subject | Description |
---|---|---|
99.00 | Electronic Mail | How often do you use electronic mail in this job? |
96.40 | Telephone | How often do you have telephone conversations in this job? |
96.40 | Face-to-Face Discussions | How often do you have to have face-to-face discussions with individuals or teams in this job? |
91.00 | Time Pressure | How often does this job require the worker to meet strict deadlines? |
90.00 | Work With Work Group or Team | How important is it to work with others in a group or team in this job? |
88.60 | Contact With Others | How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it? |
86.40 | Indoors, Environmentally Controlled | How often does this job require working indoors in environmentally controlled conditions? |
83.60 | Importance of Being Exact or Accurate | How important is being very exact or highly accurate in performing this job? |
82.00 | Frequency of Decision Making | How frequently is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization? |
81.00 | Impact of Decisions on Co-workers or Company Results | What results do your decisions usually have on other people or the image or reputation or financial resources of your employer? |
80.00 | Coordinate or Lead Others | How important is it to coordinate or lead others in accomplishing work activities in this job? |
78.20 | Structured versus Unstructured Work | To what extent is this job structured for the worker, rather than allowing the worker to determine tasks, priorities, and goals? |
78.00 | Spend Time Sitting | How much does this job require sitting? |
76.40 | Level of Competition | To what extent does this job require the worker to compete or to be aware of competitive pressures? |
76.20 | Freedom to Make Decisions | How much decision making freedom, without supervision, does the job offer? |
75.40 | Deal With External Customers | How important is it to work with external customers or the public in this job? |
70.00 | Responsibility for Outcomes and Results | How responsible is the worker for work outcomes and results of other workers? |
69.60 | Letters and Memos | How often does the job require written letters and memos? |
62.80 | Frequency of Conflict Situations | How often are there conflict situations the employee has to face in this job? |
61.80 | Deal With Unpleasant or Angry People | How frequently does the worker have to deal with unpleasant, angry, or discourteous individuals as part of the job requirements? |
59.00 | Public Speaking | How often do you have to perform public speaking in this job? |
57.20 | Consequence of Error | How serious would the result usually be if the worker made a mistake that was not readily correctable? |
56.40 | Physical Proximity | To what extent does this job require the worker to perform job tasks in close physical proximity to other people? |
51.80 | Sounds, Noise Levels Are Distracting or Uncomfortable | How often does this job require working exposed to sounds and noise levels that are distracting or uncomfortable? |
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
Job Zone Four: Considerable Preparation Needed
- Overall Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Job Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
- Examples
- Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
Earnings Benefits*
Region | Entry Level | Median | Experienced |
---|---|---|---|
United States | $38,570.00 | $66,750.00 | $92,290.00 |
Virginia | $37,440.00 | $69,910.00 | $99,790.00 |
Region | Entry Level | Median | Experienced |
Alexandria/Arlington | $52,660.00 | $91,210.00 | $121,150.00 |
Bay Consortium | $36,850.00 | $62,000.00 | $91,610.00 |
Capital Region Workforce Partnership | $45,190.00 | $65,180.00 | $91,700.00 |
Central VA/Region2000 | $38,490.00 | $59,730.00 | $79,090.00 |
Crater Area | $44,850.00 | $76,790.00 | $104,110.00 |
Greater Peninsula | No Data | No Data | No Data |
Hampton Roads | $45,050.00 | $65,170.00 | $89,070.00 |
New River/Mt. Rogers | $40,950.00 | $58,260.00 | $72,130.00 |
Northern Virginia | $44,880.00 | $75,910.00 | $111,910.00 |
Piedmont Workforce | $37,060.00 | $61,390.00 | $77,570.00 |
Shenandoah Valley | $38,610.00 | $58,270.00 | $82,390.00 |
South Central | $32,580.00 | $56,180.00 | $75,720.00 |
Southwestern Virginia | No Data | No Data | No Data |
West Piedmont | $34,490.00 | $51,810.00 | $69,590.00 |
Western Virginia | $34,960.00 | $47,260.00 | $68,210.00 |
* Earnings Calculations:
Regional Earnings:
Entry = Annual mean of the lower 1/3 wage distribution;
Experienced = Annual mean of the upper 2/3 wage distribution.
National and State Earnings:
Entry = Annual 10th percentile wage;
Experienced = Annual 75th percentile wage.
The data sources for the information displayed here include: US Department of Labor (BLS); Virginia Workforce Connection. (Using onet291)
Public Relations Specialists
Employment Projections
USA: 2023-2033
Virginia: 2022-2032
Regions: 2020-2030
Current | Projected | % Change | |
---|---|---|---|
United States | 308,000 | 327,200 | +6.2% |
Virginia | 7,972 | 8,551 | +7.3% |
Region | Current* | Projected | % Change |
Alexandria/Arlington | 2,226 | 2,435 | +9.4% |
Bay Consortium | 239 | 266 | +11.3% |
Capital Region Workforce Partnership | 1,357 | 1,515 | +11.6% |
Central VA/Region2000 | No Data | No Data | No Data |
Crater Area | No Data | No Data | No Data |
Greater Peninsula | 291 | 318 | +9.3% |
Hampton Roads | 639 | 671 | +5.0% |
New River/Mt. Rogers | 177 | 183 | +3.4% |
Northern Virginia | 1,817 | 2,057 | +13.2% |
Piedmont Workforce | 292 | 328 | +12.3% |
Shenandoah Valley | 218 | 238 | +9.2% |
South Central | No Data | No Data | No Data |
Southwestern Virginia | No Data | No Data | No Data |
West Piedmont | No Data | No Data | No Data |
Western Virginia | 176 | 195 | +10.8% |
The data sources for the information displayed here include: US Department of Labor (BLS); Virginia Workforce Connection. (Using onet291)
Public Relations Specialists
Related Occupations
Related Occupations
The related occupations here have similar general capabilities and interests; career explorers may also be interested in the related occupations:- Public Relations Managers
- Advertising and Promotions Managers
- Writers and Authors
- Market Research Analysts and Marketing Specialists
- Marketing Managers
- Fundraising Managers
- Advertising Sales Agents
- Fundraisers
- Agents and Business Managers of Artists, Performers, and Athletes
- Media Programming Directors
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
- Management Analysts
- Chief Executives
- Search Marketing Strategists
- Business Teachers, Postsecondary
- Telemarketers
- Sales Managers
- Executive Secretaries and Executive Administrative Assistants
- Communications Teachers, Postsecondary
- Business Intelligence Analysts
Careers in Marketing Communications Pathway:
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
View Videos
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CareerOneStop Marketing Sales & Service Videos
Overview
Occupations
The data sources for the information displayed here include: New York State Department of Labor; New Jersey Department of Labor; California Occupational Information Coordinating Committee; CareerOneStop. (Using onet291)
Public Relations Specialists
Military Training
The following military job classifications are available for this occupation:
- Information
- Information and Education, General
- Intelligence, General
- Not Occupationally Qualified, General
- Photography, General
- Social Scientists
The data sources for the information displayed here include: Defense Manpower Data Center. (Using onet291)
Public Relations Specialists
Proficiency Ratings
These proficiencies are scored on a scale from 1 to 5 with 1 being not
important to the job and 5 being extremely important to the job.
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
Titles
- Account Executive
- Account Supervisor
- Audience Coordinator
- Campaign Manager
- Communications Director
- Communications Manager
- Communications Specialist
- Community Relations Coordinator
- Community Relations Manager
- Concert Promoter
- Consumer Advocate
- Corporate Communications Director
- Corporate Communications Specialist
- Editorial and Design Specialist
- Environmental Communications Specialist
- Event Promoter
- Image Consultant
- Information and Communications Specialist
- Information Specialist
- Lobbyist
- Management Analyst
- Marketing And Public Relations Manager
- Marketing Coordinator
- Marketing Director
- Marketing Specialist
- Media Outreach Coordinator
- Media Planner
- Media Relations Specialist
- Media Specialist
- Motivational Speaker
- Music Publicist
- Political Advisor
- Political Aide
- Press Agent
- Press Secretary
- Promotion Specialist
- Public Affairs Officer
- Public Affairs Specialist
- Public Information Coordinator
- Public Information Officer
- Public Information Specialist
- Public Relations Account Executive
- Public Relations Assistant
- Public Relations Consultant
- Public Relations Coordinator
- Public Relations Counselor
- Public Relations Officer
- Public Relations Representative
- Public Relations Specialist (PR Specialist)
- Publication Specialist
- Publications Manager
- Publicist
- Publicity Agent
- Publicity Consultant
- Publicity Expert
- Publicity Person
- Publicity Writer
- Relationship Manager
- Service Promoter Salesperson
- Shelter Advocate
- Speech Writer
- Sports Information Director
- Sustainability Communicator
The data sources for the information displayed here include: O*NET™. (Using onet291)
Public Relations Specialists
Related Schools
- Averett University
- Bluefield University
- Christopher Newport University
- DeVry University-Virginia
- George Mason University
- Hampton University
- Hollins University
- James Madison University
- Liberty University
- Longwood University
- Mary Baldwin University
- Marymount University
- Radford University
- Randolph-Macon College
- Regent University
- Richard Bland College
- Roanoke College
- Shenandoah University
- University of Lynchburg
- University of Mary Washington
- Virginia Polytechnic Institute and State University
- Virginia Wesleyan University
- Washington and Lee University
The data sources for the information displayed here include: O*NET™. (Using onet291)