Writers and Authors
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
Tasks Include:
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Present drafts and ideas to clients.
- Vary language and tone of messages based on product and medium.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
The data sources for the information displayed here include: O*NET™; US Department of Labor (BLS); Virginia Workforce Connection. (Using onet291)
Projections Quick View:
Virginia: +5.7%
National: +5.1%
Education
Bachelor's Degree
Job Zone:
Four: Considerable Preparation Needed
Income Range:
Highest ($50,000 and up)
Median Earnings:
National
$73,690.00
State
$76,940.00
Regional
